Why You Should Invest in Technical SEO Audit Services
SEO is a highly technical process and it takes an experienced and expert to carry out the job.
Investing in technical SEO audit services will ensure that your website meets Google’s quality guidelines and optimised for search engine performance.
A well-designed website is crucial to any online marketing strategy. It must offer a fast load time, be secure, and offer content that is relevant to users.
The technical aspects of your website are critical to its overall performance and should be evaluated often for errors. This will allow you to make the most of your investment and improve your SEO rankings in the long-term.
Check Your Sitemap—The XML sitemap of your website lists all the pages on your website that you want to tell search engines about. A good SEO audit should include a thorough check of your sitemap to ensure it is up-to-date and optimised for search.
Test your Site Speed—According to Google, a website that loads in 5 seconds or less is ten times more likely to retain a user. This means that you should regularly test your site’s speed, and compare it to your competitors.
Disavow Bad Links—If you find a lot of backlinks that aren’t reputable (such as shady PPC links) then it’s important to disavow them. This is done through the disavow tool in your Google Search Console account.
Manual Actions—If you find that Google is giving your site or page a “Manual Action” then this can mean that a human reviewer has determined that your website or page is not compliant with Google’s quality guidelines and therefore should be devalued. This is a rare occurrence but it should be considered by any website owner.