The new sister sites aims to fill a niche in the English-language market and are designed to cater to the needs of UK and US creative professionals. They can be accessed at the URLs: dasauge.co.uk and dasauge.com. The architect behind the project, Gero Willi from Berlin-based zeramedia comments, “It’s become clear that the popularity of the German site, dasauge.de, extends beyond the frontiers of its home market. So we decided to launch the new English-language sites to keep abreast with this gratifying development”.
“Das Auge” literally means “the eye”, suggesting both the visual and design emphasis of the site and the necessary skill of keeping an eye on the latest developments in the creative world. The dasauge sites are equipped with an industry directory, in which people working in the design, photography, multimedia, advertising and PR industry sectors can post their profile, and be located by potential employers using a sophisticated search function. The sites also feature a job market for permanent full-time positions, freelance work and company internships, a section for posting shared office and studio space, and a forum that allows users to share the latest design industry news and helpful hints. Site membership and all postings on dasauge.co.uk and dasauge.com are completely free of charge.
The original German site, dasauge.de, was set up in 1997 and swiftly established itself as Germany’s leading portal for the creative industries. Initially launched as a simple industry directory for the design, photography and advertising sectors, its growing success has allowed constant innovations in functionality. Today, the job market is an indispensable part of the dasauge sites, and is one of the largest and most frequented of its kind. The forum and studio sections were introduced with the site relaunch in 2004, and are enjoying a steady increase in popularity. dasauge.de, dasauge.co.uk and dasauge.com are brought to you by Berlin-based zeramedia.