Runtastic Results (today: Adidas Training) is a bodyweight-only workout app helping people taking care of their health by providing quick workouts. The app includes hundreds of exercises and standalone workouts, several personalized training plans, and a health and nutrition guide. The designs helped to reach many of the company’s goals.
Looking at data, we identified that one of the problems was that many users install the app but only open it once.
To solve this we wanted to engage people from the start. We decided to do a quick questionnaire, followed by a 7-day free premium trial. This helped us, to customize every workout to the user’s fitness level.
