This is part of my thesis project, Ecohive—nature takes shape. Multisubject campaigns target : social aim: make people aware they have the tools and power to bring important changes to the nowadays dramatic environmental situation. tone of voice: amusing, ironic, simple, direct, engagement marketing—I wanted that people could easily remember and recognize the campaign, and that the visual itself could stimulate their brains and fantasy, and maybe have them create other visuals like those, since the format is easily reproducible. At this point they could become spokesmen of the campaign themselves.
