Law firm rebranding & website redesign Ksenia Udovitskaya
We created a website in soft, restful colors for better readability of the content and to increase visitor’s average time on page. SZP customers are private individuals and corporate entities – each with their unique set of needs. To reflect this, we have divided the services in the drop-down menu into two categories – for individuals and companies. This allowed us to use more keywords to maximize SEO-promotion and improve usability by reducing time to find the right information. Award winning websiteThe website was submitted to Best Law Firm Website-2017 contest where it made it to the top three in Design nomination for „quality typography, simple structure, good, non-straining animation“. The award panel appreciated website’s corporate style, noting that it takes a minimum amount of time to secure the audience’s trust.