Chief Design Officer & Co‑founder at Poetistic, a poetry platform with 6k+ registered writers and 160k+ monthly visitors. Led end‑to‑end product and UX: research with poets, definition of earning/learning/publishing/reading journeys, and design of a monochrome, typography‑first interface for distraction‑free reading.
Responsible for core creator tools, publishing flows, and content discovery, supporting growth across web, app, and social channels (140k+ on Instagram, 40k+ on YouTube).
