Birra Bruin (Medium Italic) reinterprets the familiar associations with the beer name Oud Bruin (old brown) by adapting the Blackletter font genre — which is the traditional signifier of“Old” in beer packaging design. It goes well beyond the familiar by delivering a vibrant and contemporary Blackletter with a passion for straight lines (or trying to have as few curves as possible). Adding to the Bruin-like richness, Upper- and lowercase don’t have exactly the same voice but create a nice duet when singing together. Uppercase set on its own offers a contrasting feeling.
