Corepel impresses with a consistent brand presence across all media, which is characterised by simple elegance in form and focuses on clear messages in terms of content in order to put the unique selling points of the product in the foreground. This is successfully contrasted by the generous use of photography and moving images, which lends this customer approach a strong emotional component. This departure from the industry’s usual visual language gives Corepel authenticity and credibility as a brand and makes it memorable.
