Sochi 2014 Olympic Games Alexander Kohl
The visual identity of the brand is inspired by the idea of traditional Russian patterns, re-interpreted in a modern way. The word mark reflects the brand idea of duality–duality of the Russian soul, duality of Sochi’s subtropic seashore, and snowy mountains. Overall it conveys the mystery of Russia as a unified country of fascinating contrasts: Europe and Asia; huge cities and the deserted Siberian tundra; Russian brainpower combined with a highly emotional temperament; cold weather and hot hearts. The national launch took place on the Red Square on November 30th 2009. Top government, business and international top officials, such as President Dmitry Medvedev, Prime Minister Vladimir Putin, and President of the International Olympic Committee Jacques Rogge were in attendance.
