Sport Performance The guiding principle of the adidas Sport Performance Division is to equip all athletes to achieve their “impossible”. adidas Sport Performance brings its passion for great products to athletes in all sports and mainly focuses on four key categories globally: football, running, training and basketball.
Sport Style The Sport Style Division is the home of Originals, defined as authentic sportswear, the Fashion Group, which is the future of sportswear, and Style Essentials, the fresh sport-inspired label made accessible for style-adopting youth. Together they offer consumers products from street fashion to high fashion, all uniquely inspired and linked to sport.
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The adidas Group is a global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
