Chris Sterlacci started and runs Ignite X Brands, a dynamic brand creation company that helps celebrities start businesses and make breakthrough consumer products. Chris has worked in product incubation, manufacturing, logistics, and marketing for more than 20 years. He has developed, run, or consulted on more than 30 firms in a variety of fields, including consumer packaged goods (CPG), clothing, technology, cosmetics, and alcohol. Vertical integration is at the heart of his company model. He handles all part of a brand’s life cycle in-house, from coming up with ideas and finding products to e-commerce, retail distribution, and strategic marketing. Chris is best recognised for working with well-known people to transform their ideas into successful businesses that can grow. He handles everything from arranging equity to launching the business to the public.
Ignite X Brand powered by PYXEL develops startups and rebrands businesses, specializing in celebrity liquor, apparel, and lifestyle ventures.
