Logo, Colors & Mascot – Palimdu Ellen Schinke
The task was to design a playful logo for a healthy treat brand from Germany. Kids are the target audience.
There sould be a colorful bright pallet which reflects the natural colors of fruits, chocolate and nuts.
The spectacled bear character invented should mirror the spirit of South America where the chocolate used is harvested. It should also be feminine and hip for the target group.